500,000 parents search DaycareSquare every month. Get found by families in your area through honest, editorial profiles — not marketplace bidding, not pay-to-rank.
Premium profile preview
Care.com and a handful of marketplaces dominate paid daycare search. We are not them. We are the editorial directory parents reach when they want a calm, honest read on the programs near them.
Every licensed daycare in our database gets a free baseline profile. Claim it, verify your info, add photos. No credit card. No expiring trial.
Ranking on our pages is determined by accreditation, licensing standing, completeness, and family ratings — never by what you pay us. Premium tiers add visibility and tools, not rank.
Parents reach you directly through your profile. No bidding war for each lead. No "premium plus" mark-up on inquiries already meant for you.
Your photos, your description, your hours, your policies. We will fact-check claims (licensing status, accreditation, ratios) but never edit your voice without asking.
Search for your daycare. If we already have a basic profile (likely — we list 50,000+ programs), click "claim this listing" and confirm a few details. If you are not yet listed, the free signup creates your profile from scratch.
Confirm your address, hours, age ranges, license number, and any accreditation. Upload photos. Add the questions you would want parents to ask before they call. We cross-check license status against the state.
Your profile appears in our city, neighborhood, and category pages. Parents reach out through your profile (or by phone if you prefer). Optional premium tiers add boosted placement, lead delivery to your inbox, and review tools.
Most listings stay on Free. Premium is for operators actively expanding enrollment.
A complete baseline profile. No credit card.
For programs filling 1 to 2 spots a month.
For multi-room centers actively hiring and growing.
For multi-location operators and franchises.
We started DaycareSquare because the existing search experience for daycare felt openly hostile to parents — bidding-driven marketplaces, dark patterns around contact info, and a constant sense that the rankings were sponsored.
Our model is different. Editorial rank. Free baseline listings for every licensed program. Premium tiers that buy visibility and tools, never position. Parents trust us because we are not selling them; we are guiding them. That trust is what makes the leads we send you valuable. How we make money.
"We listed for free in March, claimed our profile, added photos. By June we had four families enroll who said they found us through DaycareSquare. The Starter tier paid for itself the first month."
Free forever. No card required. Real parents searching, every day.
Claim your free listing →